Marie Claire has launched a flagship beauty haven that contains an edited collection of makeup, skincare, body care and haircare. Fabled by Marie Claire is a joint venture between Ocado and Time Inc – publishers of Marie Claire – and has been opened in conjunction with the launch of fabled.com, which is an online destination for beauty lovers.
Fabled aims to meet the needs of the modern women by providing her with a one stop destination where she can shop for her beauty products. The team behind Fabled hope that this fresh and unique approach to the beauty retail will inspire customers and encourage them to try out new looks and products.
Each product has been carefully selected by the Marie Claire beauty team who have picked out the best-selling products and combined them with iconic ones in order to give you a perfect blend and a great experience.
The flagship store is situated in the heart of central London and boosts two floors that hosts nice brands such as Antonia Burell, Eyeko and Perricone MD and premium ones such as Estee Lauder, Bobbi Brown and Lancome. When you enter this opulent beauty playground you will be greeted by trained staff who will be able to advise you on the whole plethora of products and you will be able to test them out and have makeovers. Who needs Sephora?
On the other hand if you prefer to stick to online shopping, you will be in for a treat because fabled.com is not just about shopping, it also contains bespoke editorial content ranging from beauty trends to innovative tips and educational advice from industry experts. Fabled.com will deliver your online purchases within a choice of one hour time slots, seven days a week, courtesy of Ocado.
Fabled by Marie Claire is based at 21 Tottenham Court Road, London W1T 1BJ.
For more information, please visit their website.