Shopping for haircare and skincare for brown beauties has really changed over the years. If you wanted something for your hair you had to go to a particular shop to get it and if you wanted skincare or body care you had the choice of Boots, Superdrug or large department stores such as Debenhams, Selfridges or House of Fraser. The experience could be very frustrating; the lack of if you were trying out new products and having no idea what stock levels were if you were repurchasing. Over the last few years we have seen several websites launching that sell beauty products specifically for brown beauties. Their aim is to cut out all the faff and allow you to pick and select the products that you desire from the comfort of your home. Some of these websites even go as far as testing them out for you to see if they make the cut. Either way they kick ass and serve a market that have been neglected. We feature our favourite online beauty destinations for brown beauties.
The Good Hair Club
Frustrated by the poor black retail hair experience, Oyin Akiniyi decided to change all that by launching The Good Hair Club which is a UK online platform. The website offers a variety of products from the British brands such as Anita Grant, Boucleme, Big Hair, Modie and Hug My Hair. The Good Hair Club takes the hassle out of purchasing hair care.
Created by Yassira Zaandam, Sable Beauty is an online luxury beauty store where you can purchase a wide range of beauty products from premium designer make-up, niche brands to organic skincare. They are also based in the UK and always test the products before putting them on their site.
If you are after haircare and skincare products that is curated for you, then look no further than Antidote Street. This UK brand was created out of the desire to revolutionise access to black hair care and skin care products in the UK. Along with providing advice about hair care they also put on amazing events where readers can meet hair bloggers and hair experts. Antidote Street is the baby of friends, Winnie Awa, Seun Lawal and Kamil Kluza.
This brand launched almost three years ago in the US by Jodie Patterson and Benjamin Bernet with the aim of meeting the beauty needs of multi-ethnic women. All of the products on the site are hand-picked just for you. The team at DOOBOP test and discuss all the products to make sure that everything they offer is the best.
This US brand actually started out as a beauty subscription box till they changed gears recently and became an online beauty destination for brown beauties. Founded by Elsa. N. Arauz, the concept of KARIF is to take away the stress of finding brown girl friendly beauty products and the journey easy and fun.
So there you are, all the online beauty destinations at your disposal – now get clicking.