11 Black-Owned British Makeup Brands

May 1, 2022 Natasha Glover

We all know about the big players in the makeup industry but what about the many makeup brands owned by Black British women? We have quite a few great brands to choose from and we have listed 11 Black-owned British makeup brands.

MDMflow

MDMflow is owned by the twenty-something cosmetic scientist Florence Adepoju. Florence, otherwise known as Flo, draws her inspiration from 90s-00s hip-hop culture which is perfectly exhibited in glamorous black and gold packaging.

Lip balms and lipsticks in unexpected colours are the MDMflow trademark and you can also get your classic red and gorgeous nude-tones too. The Baume Flow Balms can be used anywhere you want a hint of colour or a glossy shine.

V.Lace

V.Lace was launched in 2017 by Vanessa W-Brobbey. All products are formulated with vitamin E, shea butter and natural oils to help improve the appearance of hyper-pigmentation The liquid lipsticks are designed to stay put even after eating and drinking and both the lipsticks and the eyeshadows are extremely pigmented.

Afunkie

Inspired by the drive to provide high-quality products for low prices, Afunkie was launched. The brand wants women to highlight their beauty and empower them by building self-esteem through an extensive range of fun, easy-to-use and unique products.

There is a rainbow of colour cosmetics for eyes, lips and face including loose glitter - just want you need to express yourself, as well as the sumptuously soft makeup removal cloth for when playtime is over.

MUDD Beauty

MUDD Beauty launched in November 2017 to provide a healthier alternative for makeup by using strong pigments which show up on darker skin tones without having to expose skin or the endocrine system to potentially harmful ingredients. MUDD has a range of matte liquid lip colours and a clear 'Lip Puddle' if you'd like to add a little shine.

Colorblend Makeup

Kesha Williams was a makeup artist for concessions and a beauty consultant in prestigious department stores before she launched Colorblend Makeup in 2016 with a range of high-performance, long-wear cosmetics and non-transferable foundation.

Her premium products contain skin rejuvenating and replenishing ingredients such as vitamin A, E & C, apricot oil, wheatgerm, aloe vera, chamomile, beeswax ginko & ginseng. Colorblend Makeup is accessible and inclusive with shades for women with deeper and darker skin tones.

TWOK

TWOK, which stands for 'The Woman of Kolor', is owned by pharmacist Toyin Fajemirokun Onyolu. The brand offers a range of base and colour cosmetics including a gorgeous selection of lashes and a micellar water for that all-important cleanse.

Pat McGrath Labs

Although Pat McGrath Labs is technically an American company, it is owned by the visionary British makeup artist Pat McGrath MBE. Affectionately known as 'Mother' within the fashion industry, she has been proclaimed to be 'the most influential makeup artist in the world'. Her creativity and innovation over the decades have been encapsulated in luxurious packaging which simply begs to be played with.

Every single product is exquisite but if you want to get a good feel for the brand, release your inner Naomi with the Naomi Kit featuring the essentials: Mattetrance Lipstick in Omi, Lust: Gloss in Prima Donna, Permagel Ultra Glide Eye Pencil in Xtreme Black, Fetish EYES Mascara and the stunning Mothership II: Sublime Palette.

Eloise Beauty

Eloise Beauty was founded in 2017 to provide a brand of tools and cosmetics that would be inclusive of all skin tones. The aim of the brand is to set high standards and introduce a wide range of trend-led products that break away from traditions. As well as the colour cosmetics, the exclusively designed makeup brushes will add some extra glamour to your dressing table.

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