The UK is home to an incredible wave of Black British beauty brands redefining the industry with innovation, authenticity, and culture-driven products. From skincare powered by botanicals to game-changing haircare and luxe cosmetics, these founders are carving out space and creating products that truly celebrate us. Here are some of the standout brands you need to know.

79 Luxe

Known as ‘serious skincare for the body’, 79 Lux is a luxury brand using natural botanicals, antioxidants, and anti-inflammatories to heal and protect skin from stressors. Founded by health coach Karen Cummings-Palmer to treat her eczema-prone skin, the first product, The Balm, was created as a rich yet non-greasy daily treatment, later followed by the gold-infused Golden Oil.

Antonia Burrell

Antonia Burrell is a luxurious, innovative skincare brand known for products like the Cleansing Oil, Mask Supreme and Facial in a Box. With 20+ years in beauty, Antonia is a natural beauty pioneer, BABTAC-accredited practitioner and Associate Lecturer at the London College of Fashion. Her holistic collection blends 100% natural, mostly organic, bio-active plant extracts.

Boho Locs

Boho Locs is the go-to brand for luxe, natural-looking crochet locs that celebrate individuality and style. Founded by Lulu Pierre, the brand empowers women to embrace protective styles with ease, offering lightweight, versatile locs that look and feel authentic. Loved worldwide, Boho Locs fuse beauty, confidence, and community into every strand.

Bouclème

Bouclème is the curl-loving brand made for waves, curls, and coils. Founded by Michele Scott-Lynch, it delivers plant-powered formulas that hydrate, define, and revive natural textures. Free from sulfates and silicones, every product is eco-friendly and packed with botanicals. More than haircare, Bouclème is a movement empowering curl communities worldwide.

By Textured

By Textured offers high-quality synthetic hair extensions perfect for braiding and twists. Ready to use straight from the pack, the hair doesn’t need soaking in cider vinegar or brushing out — it’s prepped and ready to style. By Textured is created by Adina () who saw a gap in the market for quality synthetic hair.

Charlotte Mensah

Charlotte Mensah, award-winning hairstylist and owner of Hair Lounge, has led the natural haircare movement since 2000. A regular voice in Elle, Tatler, and Vogue, she created the premium Manketti Oil range for afro, mixed, and curly hair. Renowned for softening and managing textures, Charlotte has won Afro Hairdresser of the Year three times and is the first Black woman in the British Hairdressing Awards Hall of Fame.

Dizziak

Dizziak, founded by Loretta De Feo, was born from her frustration at the lack of rich deep conditioners for afro hair. The award-winning conditioner is indulgent, fragrant, and restores moisture after shampooing. Suitable for all textures, Dizziak’s products are enriched with aloe vera, castor oil, and shea butter, offering hydration and nourishment that leave hair healthy and revitalised.

EPARA

EPARA, founded by Nigerian-British entrepreneur Ozohu Adoh, is the luxury skincare brand crafted for women with dark skin tones. Born from her own skincare struggles, Ozohu created formulas with organic African botanicals to soothe, nourish, and transform. From serums to body creams, EPARA targets dryness, sensitivity, and pigmentation—leaving skin radiant, soft, and beautifully cared for.

Equi Botanics

Equi Botanics, founded by Ekwy Chukwuji-Nnene, was born from her journey to restore healthy, thriving hair after years of relaxer use. Experimenting with natural ingredients led to a brand built on growth, thickness, and retention. Today, Equi Botanics offers nourishing products like the Marula Oil Leave-In Conditioner and Babassu Deep Treatment Masque to help everyone achieve their hair goals.

Flora & Curl

Flora & Curl, founded by Rose Ovensehi, was born from her search for gentle, effective haircare after finding many products too harsh. Inspired by her DIY formulas, she created a plant-powered, moisture-focused range designed for curls. The collection includes favourites like the Sweet Hibiscus Curl Defining Gel, African Citrus Superfruit Shampoo, and Flower Garden Hair Styling Butter.

Freya + Bailey

Founded by Abbie Oguntade, this skincare brand delivers natural, 100% vegan, science-powered formulas designed to protect skin from stress, micro pollution, and modern-day damage. Targeting hyperpigmentation, uneven tone, and PH balance—key concerns for Black skin—the range also features therapeutic aromas that soothe the mind while restoring a radiant, healthy glow.

LIHA

Liha Beauty, founded by Liha and Abi, blends natural African roots with a quintessentially British spirit. Their luxe, organic, and vegan skincare reflects a fusion of cultures, combining West Africa’s rich botanicals with traditional English aromatherapy and folk remedies. The result is an innovative brand with products as beautiful and unique as its story.

NARLOA

NARLOA is all about slowing down and letting nature take care of you. Powered by botanicals and aromatherapy, every product is crafted for mindful self-care and radiant skin. No synthetics, no harsh chemicals—just pure plant and earth-derived goodness. 100% vegan and cruelty-free, NARLOA is skincare that feels clean, holistic, and kind, leaving both your skin and soul beautifully nourished.

Novel Skincare

This quintessential skincare company, founded by Nneka Fleming, is unique in its story. Their award-winning natural and vegan skincare range is made to complement the individual. They believe that just as a good novel absorbs the reader and shows them a new perspective, your skincare should do the same. You select your skincare based on your lifestyle, so therefore it absorbs into your own daily experiences. 

NYLAH

Founded by Kam Davis, who wowed investors on Dragon’s Den, Nylah was inspired by her daughter and a mission to celebrate Afro hair as beautiful. Committed to honesty, the brand lists every ingredient so customers can make informed choices. Its range includes the bestselling Herbal Hair Tea Condition Blend and the award-winning Strength and Shine Shampoo Cream, both loved for healthy, nourished hair.

Okiki Skincare

With an amalgamation of Nigerian origins and British influences in their products, Okiki is a range of luxurious, natural products. Founded by mother and daughter duo, they have created natural, organic products with botanical infusions. The Okiki product range is an impressive combination of skincare, body care and home care. Each of the products have the essential ingredients at their core, which makes this a ‘one stop shop’. Their prices are low to mid range, which is impressive. 

PlantMade

What began as Ama mixing natural remedies in her family kitchen to solve her own hair and skin struggles is now here to help you. With pure, plant-based, and powerful formulations, every product is designed to target your unique hair concerns—giving you the healthy, thriving hair you deserve.

Shimirose

Founded in 2008 by Akua Asiedua Asare, Shimirose is a London-based luxury vegan brand inspired by nature’s power and benefits, with a deep love for the environment at its core. Using natural ingredients like Shea Butter from Northern Ghana, Shimirose grew from market stalls to a Limited company in 2020 and, in July 2023, opened its first store in Brixton Village, London.

Skin Alchemist

Founded by St. Lucian born Theresa, the Skin Alchemists is all about sharing the power of plant medicine through the use of skincare. The passion and the journey is clear in the formation of each of these products. From an award winning cleansing oil, to body exfoliators and candles, this is truly a luxurious line of skincare products. With their mid to high price range, it is sure to have a product that is accessible for all. 

 SuperFoodLx

SuperFoodLx, founded by mother-daughter duo Cherry and Paula Francis, blends nutrient-dense ingredients with a passion for health and wellbeing. Alongside powerful haircare formulations, the brand champions hair education, helping customers understand what their hair, skin, and nails truly need. Their range includes supplements, Hair, Skin & Nail Oil, and Mood Architect.

The Glowcery

The Glowcery is a vegan skincare brand inspired by a plant-based diet which Roshanne, the founder has adopted. The aim is to transform how people feel about their skin by offering a holistic skincare routine with natural ingredients through innovation. For the eco-conscious beauty consumer, The Glowcery offers a welcome escape from the conventional skincare industry's reliance on heavy machine and chemical-laden products.

Wild Seed Botanicals

Wild Seed, founded by natural hair influencer, Laila Mensah (Neffy Frofro), is rooted in African Holistic Traditions. Handmade in small batches, the brand crafts potent, pure formulations using wildcrafted, organic cold-pressed oils, butters, and botanical herbs. Every ethically sourced ingredient is chosen for its therapeutic benefits, ensuring products that nurture hair, skin, and wellbeing.